OMG!?
OMG!?
OMG!?
OMG!?
OMG!?
OMG!?
OMG!?
OMG!?
Spilling the tea.
Spilling the tea.
Spilling the tea.
Spilling the tea.
Spilling the tea.
Spilling the tea.
Mom, I'm on the news!
Mom, I'm on the news!
Media mayhem!
Media mayhem!
Media mayhem!
Don't Quote me on That.
Don't Quote me on That.
Don't Quote me on That.
Don't Quote me on That.
Is your coffee Ready?
Is your coffee Ready?
Cornell SC Johnson School of Business

Hotelie’s Brown Butter Startup Wins Hospitality Business Plan Competition

May 1, 2024

"Jonah Gershon ’24, who launched a startup to produce brown butter, received the $50,000 first-place prize for his business—spekld—in the 14th Annual Cornell Hospitality Business Plan Competition on April 20 in Statler Auditorium."

Cornell University YouTube

Student Entrepreneur’s Food Start-Up Is Heating Up

April 3, 2024

"In a Cornell teaching kitchen, Jonah Gershon ’24 demonstrates how to make brown butter—and explains why his product, Spekld, will offer a convenient alternative for home cooks."

The Cornellians

Hotelie Aims to Bring Brown Butter to a Dairy Case Near You

April 1, 2024

"But the Hotelie has an answer: a line of premade sticks of brown butter he’s been developing—with support from the dairy industry and Cornell entrepreneurship programs—and hopes to someday see on supermarket shelves."

The Cornell Chronicle

From Food Network to his kitchen, student crafts better butter

June 1, 2023

"'Since I was young, I’ve always liked experimenting in the kitchen,' Gershon said. 'And I’ve always been a creative and artistic person, so cooking combined my interests in food and art. There’s a lot of artistic expression through food.'"

Cornell (thank) U podcast

Senior Jonah Gershon - Navigating Campus, the Kitchen and Cookies

April 20, 2023

"Tune in for this episode with Senior Jonah Gershon for a story that's still unfolding about his brown butter breakthrough, what it's like to be a Food Network competitor and how he appreciates the entrepreneurship community at Cornell."

Hey Alma

Meet the 20-Year-Old Jewish Baker on Food Network’s ‘Christmas Cookie Challenge’

December 2, 2022

"Hey Alma chatted with Jonah Gershon about being the youngest contestant ever — and, of course, being Jewish — on the Christmas baking show."